Your Google Business Profile Category Is Costing You Visibility
Google's Map Pack algorithm cares a lot about your primary category. A practice listed as "Medical Clinic" when it should be "Family Practice Physician" or "Pediatrician" gets excluded from specialty-specific searches before a single ranking signal is even evaluated.
We see Vancouver doctors leave 40–60% of their eligibility on the table with a single wrong category selection. The fix takes ten minutes, but most physicians never revisit GBP settings after the initial setup.
Pair that with blank service descriptions, missing secondary categories, and zero photo uploads in the past 90 days, and your profile signals an inactive practice whether you're busy or not.