Your GBP Posts and Photos Haven't Changed Since the Year You Set It Up
Google treats your Google Business Profile like a living signal, not a one-time registration. Contractors who post regular project photos from Hazel Dell panel upgrades, update their service descriptions, and respond to reviews consistently rank higher than ones who set up their profile once and walked away. GBP signals account for roughly 32% of your Map Pack position in Vancouver and every other local market.
Profile freshness, post frequency, and category accuracy all factor in. Most Vancouver electricians are leaving a significant chunk of their ranking potential unused because their GBP looks abandoned.
That's the kind of gap electrician local SEO closes fast.