Your Google Business Profile Looks Like Nobody's Home
Google's local algorithm treats your GBP activity as a proxy for business health. When your profile has photos from three years ago, no posts in months, and a Q&A section with unanswered questions, Google deprioritizes it. GBP signals account for as much as 32% of Map Pack ranking factors according to the 2026 Local Search Ranking Factors report.
Most Vancouver HVAC companies claimed their profile, filled in the basics, and left it there. Your competitor who's uploading new job site photos from Salmon Creek and Hazel Dell every month, and posting seasonal content, is telling Google something very different about their business.
HVAC local SEO starts by turning your GBP into an active, signal-rich profile that Google trusts.