Multi-Site Strategy to Dominate Multiple Practice Areas
Services Provided
The Challenge
Chaffe & Chaffe handles criminal defense, traffic violations, and DUI cases—three distinct practice areas that each have their own competitive landscape. A single website trying to rank for all three would struggle against specialized firms that focus on just one. Google rewards topical authority, and a generalist site dilutes that authority across too many topics.
Our Solution
Instead of one website trying to do everything, we built multiple specialized websites—each dedicated to a single practice area.
Dedicated Practice Area Sites
Each website focuses entirely on one legal niche. This allows for deep, specialized content that establishes the site as an authority on that specific topic—exactly what Google's algorithm rewards.
Targeted Keyword Strategy
Each site has its own keyword strategy focused solely on its practice area. The DUI site targets DUI terms. The traffic site targets traffic terms. No dilution, no competition between your own properties.
Compete Against Specialists
Now, instead of one generalist site competing against multiple specialist firms, each of the firm's sites competes as a specialist in its own right.
The Results
Each specialized website achieved top rankings in both organic search and Google Maps for its target practice area keywords.
Higher volume of qualified leads compared to when the firm had a single consolidated website.
The firm is now visible as an authority across multiple legal markets simultaneously.
"We contracted with Michael to develop a series of websites concentrating on attorney marketing and the results have far exceeded expectations. Their results-oriented approach delivers a strong return on investment."
— Thomas Chaffe
Technologies Used
Want Similar Results?
Let's talk about how we can help grow your law firm's online presence.
Start Your Project