Marketing for Contractors
Homeowners searching for contractors have a problem right now. They're not browsing—they're looking for someone who can fix their roof, unclog their drain, or wire their new addition.
We've helped electricians, plumbers, roofers, and general contractors dominate their local markets. The playbook is the same: show up when homeowners search, look professional, and make it easy to get a quote.
Contractors We Work With
Click to see specialized marketing for your trade
What Contractor Marketing Actually Looks Like
No fluff. Here's how we help contractors get more jobs.
Local SEO
When a homeowner searches "electrician near me," Google shows a map with 3 businesses. If you're not in those 3 spots, you're invisible. It's that simple.
We optimize your Google Business Profile, build citations on contractor directories, get you reviews, and create service-area pages that rank. The goal is being the first name homeowners see.
- ✓ Google Business Profile — Photos, posts, Q&A, service areas, and review management
- ✓ Service area pages — Rank for "[your service] + [city]" searches
- ✓ Review strategy — Automated requests that build your reputation
Why Reviews Matter
Google uses reviews as a ranking factor for local search. More importantly, homeowners use reviews to decide who to call.
Stars needed to compete
Reviews to look established
We set up automated review request systems that help you build this naturally over time.
What Your Website Needs
Mobile-First Design
70%+ of searches happen on phones. Your site must work perfectly on mobile.
Project Gallery
Before/after photos that show the quality of your work
Click-to-Call
One tap to call you—no hunting for phone numbers
Quote Request Form
Simple forms that capture leads 24/7
Contractor Websites
Your website is often the deciding factor between you and your competition. A slow, outdated site makes homeowners think twice about trusting you with their home.
We build contractor websites that load fast, look professional, and convert visitors into quote requests. Project galleries, service pages, service area coverage—all the things that help homeowners choose you.
WordPress or custom-built, depending on your needs. Either way, you'll be able to update basic content yourself.
Google Ads & LSAs
SEO takes time to build. If you need leads this week, Google Ads and Local Service Ads are the answer.
Local Service Ads are particularly powerful for contractors—you only pay when someone actually calls you, and the Google Guaranteed badge builds instant trust.
- ✓ Local Service Ads — Pay-per-lead with Google Guaranteed badge
- ✓ Search campaigns — Targeted ads for emergency and planned services
- ✓ Call tracking — Know exactly which ads generate jobs
Platforms We Use
Search & Display
Google Guaranteed
Retargeting
Lead marketplace
Common Questions
How long does SEO take to work?
Typically 4-6 months to see significant results in the Map Pack. It's a long-term investment that compounds—once you're ranking, you keep getting leads without paying per click.
Should I do SEO or Google Ads?
Both, ideally. Google Ads gives you immediate leads while SEO builds over time. Once SEO kicks in, you can reduce ad spend. Most contractors start with ads and add SEO once cash flow allows.
Do I really need a new website?
If your site is slow, not mobile-friendly, or looks like it's from 2010—yes. Your website is often the deciding factor between you and your competition. We'll evaluate what you have and tell you honestly if it needs replacing.
Ready for More Jobs?
Let's talk about filling your schedule. We'll look at your current marketing and put together a plan that makes sense for your budget.
Get Started