Marketing for Law Firms
Legal marketing is different. Your potential clients are stressed, searching at 2am, and need to trust you immediately. Cookie-cutter marketing doesn't work here.
We've worked with criminal defense attorneys, personal injury firms, and family lawyers. We understand the ethics rules, the competitive landscape, and what actually converts legal searches into signed retainer agreements.
Practice Areas We Work With
Click to see specialized marketing for your practice area
What Legal Marketing Actually Requires
Legal clients have different needs than someone buying a product. Here's how we approach it.
Legal SEO
When someone searches "criminal defense lawyer near me" at midnight, they're clicking one of the first three results in the Google Map Pack. If that's not you, it's your competitor.
We optimize your Google Business Profile, build local citations, and create practice-area pages that rank. The goal is showing up when potential clients are searching for exactly what you do.
- ✓ Google Business Profile — Complete optimization with photos, Q&A, posts, and review management
- ✓ Practice area pages — Dedicated pages for each service you offer, optimized for local search
- ✓ Legal directories — Avvo, Justia, FindLaw, and other attorney-specific citations
Why Map Pack Matters
Studies show that 93% of local searches have a Map Pack. The top 3 positions get the majority of clicks. Position 4+? You might as well not exist.
33% of clicks
19% of clicks
15% of clicks
What Makes a Law Firm Website Convert
Click-to-Call
Phone number visible and clickable on every page, especially mobile
Trust Signals
Case results, awards, bar associations, and client testimonials
Attorney Profiles
Professional photos and bios that establish credibility
Easy Contact
Simple intake forms—just name, phone, and what they need help with
Law Firm Websites
Your website is often the first thing a potential client sees. It needs to immediately establish that you're competent, trustworthy, and the right person to handle their case.
We build law firm websites that look professional without being stuffy. Fast, mobile-friendly, and designed around one goal: getting potential clients to pick up the phone or fill out a contact form.
Every law firm website we build includes click-to-call functionality, schema markup for rich results, and is compliant with bar advertising rules.
Legal PPC
Legal keywords are expensive. "Personal injury lawyer" can cost $200+ per click. That's why proper campaign management matters—wasted spend on unqualified clicks adds up fast.
We build highly targeted Google Ads campaigns focused on high-intent searches. Proper negative keywords, geo-targeting to your actual service area, and landing pages optimized for conversion.
- ✓ Call-only campaigns — For practice areas where phone calls convert best
- ✓ 24/7 campaigns — Legal emergencies happen at all hours
- ✓ Conversion tracking — Know exactly which keywords generate signed cases
Cost Per Lead Matters
We've seen law firms waste thousands on PPC with agencies that don't understand legal marketing. Common mistakes:
- ✗ Broad match keywords pulling in irrelevant searches
- ✗ No negative keywords for "free," "pro bono," etc.
- ✗ Landing pages that don't match search intent
- ✗ Not tracking which keywords lead to actual cases
We fix these issues and focus your budget on searches that actually convert.
What Attorneys Say
"Michael delivered everything he promised and more. He has been responsive to our requests and intuitive about our needs."
William R.
Personal Injury Lawyer
"For over a decade, they've kept my phone ringing and my caseload full."
David L.
Criminal Defense Attorney
"Results have far exceeded expectations. Their results-oriented approach delivers strong ROI."
Thomas C.
Criminal Defense Lawyer
Ready to Grow Your Practice?
Let's talk about your firm's marketing goals. We'll audit what you're currently doing and put together a realistic plan.
Schedule a Call