SEO That Actually Moves the Needle
We've been doing SEO since before it was called SEO. Michael has 25+ years navigating every algorithm update Google has thrown at the industry—Panda, Penguin, the helpful content updates, you name it.
We don't chase shortcuts or play games with search engines. We build the kind of sites and content that Google wants to rank: technically sound, genuinely useful, and backed by real expertise.
What SEO Looks Like With Us
No smoke and mirrors. Here's what we actually do to improve your search visibility.
Technical SEO
Before we worry about content or links, we make sure Google can actually crawl and understand your site. This means fixing the boring but critical stuff most agencies skip.
- ✓ Core Web Vitals — Page speed, layout stability, and interactivity. Google measures this; we optimize it.
- ✓ Crawl efficiency — Proper robots.txt, XML sitemaps, and internal linking so Google finds what matters.
- ✓ Schema markup — Structured data for rich snippets in search results (FAQ, reviews, local business info).
- ✓ Mobile-first indexing — Google indexes the mobile version first. Your site needs to work there.
Tools We Use
Index & performance
Site crawling
Backlinks & keywords
Core Web Vitals
Debug & audit
Structured data
Local SEO Checklist
- Google Business Profile optimization
- NAP consistency across directories
- Review generation strategy
- Local content and service area pages
- Local link building (chambers, associations)
Local SEO
If you're a plumber, lawyer, dentist, or any business that serves a specific area, local SEO is probably your most important marketing channel.
We handle Google Business Profile optimization, citation building, review strategy, and geo-targeted content. The goal is showing up in the map pack when someone nearby searches for what you do.
We've ranked service businesses in competitive markets across the country—contractors, law firms, medical practices, you name it.
Content Strategy
Google's E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness) aren't just buzzwords—they're how Google decides if your content deserves to rank.
We help you build topical authority by creating comprehensive content clusters around your expertise. Not thin blog posts stuffed with keywords, but genuinely useful content that demonstrates you know what you're talking about.
This includes keyword research, content calendars, and working with your team to surface the expertise that's already in your business.
Content That Ranks
Pillar Pages
Comprehensive guides that establish topical authority
Service Pages
Optimized landing pages for your core offerings
Location Pages
Geo-targeted content for service areas
FAQ Content
Answer the questions your customers actually ask
Our Approach to Links
What we do: Digital PR, guest contributions on industry sites, local business partnerships, resource page outreach, and creating linkable assets.
What we don't do: PBNs, paid link schemes, or anything that could get your site penalized. Not worth the risk.
Link Building
Backlinks still matter. They're how Google measures authority and trustworthiness. But quality matters far more than quantity—one link from an authoritative, relevant site beats a hundred spammy directory listings.
We focus on earning links through legitimate outreach and creating content worth linking to. It's slower than buying links, but it actually works long-term.
What About AI Search?
Yes, AI is changing search. Google's AI Overviews, ChatGPT, Perplexity—they're all pulling from indexed content and presenting it differently than traditional blue links.
Here's the thing: the fundamentals haven't changed. AI systems still need authoritative, well-structured content to pull from. Sites with strong E-E-A-T signals, clear information architecture, and genuinely useful content are the ones getting cited in AI responses.
We're watching this space closely and adapting strategies accordingly. But we're not going to sell you on some "AI SEO" package that's just rebranded basics. Good SEO has always been about creating the best answer to a user's question—that's still true whether a human or an AI is surfacing it.
Ready to Show Up in Search?
We'll audit your site, show you what's working and what's not, and put together a realistic plan to improve your rankings.
Get Your Free Audit