Multi-Site Strategy Across Three Legal Practice Areas
Services Provided
The Challenge
Dellino Law handles criminal defense, family law, and DUI cases—three distinct practice areas with different target clients and competitive landscapes. A single website trying to rank for all three would dilute SEO efforts and struggle to establish the topical authority needed to compete against specialized firms in each niche.
Our Solution
We implemented a multi-site strategy with dedicated websites for each practice area.
Specialized Practice Area Sites
Each website focuses entirely on one legal specialty—criminal defense, family law, or DUI defense. This allows for deep, authoritative content that Google rewards with higher rankings.
Targeted Keyword Strategies
Each site has its own focused keyword strategy. The family law site targets custody, divorce, and family-related terms. The criminal defense site targets criminal charges and defense keywords. No overlap, no competition between properties.
Local SEO Dominance
Each site is optimized for local search in their service area, with dedicated Google Business Profiles and location-specific content to capture clients searching for legal help nearby.
Practice Area Websites
The Results
Each specialized website achieves strong rankings for its target practice area keywords.
The firm competes effectively against single-practice specialists in each legal market.
Qualified leads from clients specifically seeking help with their type of legal matter.
Technologies Used
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