Services Provided
The Challenge
FindLaw operates a massive website—millions of pages combining a comprehensive legal information library with an extensive lawyer directory. Their business model depends on lawyer subscriptions and marketing engagements, which requires dominating search results for thousands of high-value, locally-focused legal keywords. The scale is enormous: every "lawyer + city" combination across the country.
Our Solution
Enterprise-scale SEO strategy across three main areas.
Architectural & Technical SEO
Directed strategy for site architecture, crawl budget optimization, and internal linking to enable efficient indexing of millions of pages. When you have this many pages, Google can't crawl them all—you have to be strategic about which pages get priority.
Programmatic On-Page Optimization
Developed scalable, template-based optimization for lawyer directory and legal content pages. You can't manually optimize millions of pages—you need systems that apply best practices programmatically.
Local SEO at Scale
Created a framework to target and rank for location-based legal searches across thousands of geographic markets. "Lawyer + city" combinations for every city in America.
The Results
Dramatic improvement in overall site rankings across the legal information and directory sections.
Tremendous organic traffic growth across the site.
Market domination for competitive local lawyer searches nationwide—directly driving increased lawyer subscriptions and marketing engagements.
Focus Areas
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