Building a Lead Generation Engine for a New Electrical Contractor
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The Challenge
As a new business, Newman Electric, an experienced, licensed, and bonded electrician started with zero online presence and no established brand recognition. The primary challenge was to quickly generate a consistent flow of qualified leads to fuel initial growth and establish a foothold in a competitive local market. They needed a complete digital foundation built for immediate results and long-term visibility.
Our Solution
We implemented a comprehensive, ground-up digital strategy designed to build trust and capture local search demand.
Conversion-Focused Website
We developed a modern, professional WordPress website. The site was architected to convert visitors into leads, featuring clear descriptions of their electrical services, prominent calls to action, and a mobile-first design for customers on the go.
Dual-Channel Marketing Strategy
We launched a two-pronged marketing campaign to deliver both immediate and long-term results.
Google PPC
Strategic pay-per-click campaigns were deployed to generate immediate phone calls and service inquiries from local customers actively searching for an electrician.
Local SEO
We implemented a foundational local SEO strategy. A core component was the intensive optimization of their Google Business Profile (GBP), where we built out their services (EV charger installation, electric panel upgrade, residential electrician, commercial electrician, emergency electrician, etc.) and products and defined their service areas to maximize visibility in the Google Map Pack.
The Results
This integrated strategy successfully launched the new business, establishing a strong, effective digital presence.
The website and optimized GBP achieved high rankings in both Google's organic and map results for a variety of valuable, "electrician" related search terms.
The combination of immediate visibility from PPC and growing authority from SEO drove a consistent and reliable stream of qualified leads.
This foundational work allowed Newman Electric to bypass the slow start typical of new service businesses, establishing a solid customer base and a strong growth trajectory from the outset.
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