SEO & Social Strategy for a Large-Scale Media Network
Network Sites
Services Provided
The Challenge
Salem Web Network operates a portfolio of high-authority, content-driven Christian websites with millions of pages and monthly visitors. They needed to systematically improve organic search performance across diverse, large-scale domains while also increasing social media adoption and engagement. The goal was creating an integrated relationship between search visibility and social sharing.
Our Solution
A three-part strategy addressing technical SEO, content optimization, and search-social integration.
Scalable Technical SEO
Developed technical SEO frameworks for content templates, optimized site architecture, and managed crawl budget for efficient indexing across millions of pages. At this scale, you need systems, not manual optimization.
Content Optimization Strategy
Identified keyword opportunities and content gaps across the network. Created systems to ensure both new and existing content was properly optimized to capture search demand.
Search & Social Integration
Bridged the gap between search and social by improving discoverability of shareable content through search. When content ranks well, it gets shared more. When it gets shared more, it ranks better. We created that positive feedback loop.
The Results
Substantial improvements in organic search traffic across the entire portfolio.
Increased social media adoption and audience engagement across network sites.
Expanded digital footprint and reach on high-traffic websites.
Network Sites
Focus Areas
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