Services Provided
The Challenge
The objective was to build TopDetailers.com into a national directory from the ground up, capable of managing and serving a large, dynamic dataset of over 30,000 businesses across 13,000+ unique geographic locations.
The core technical obstacles included:
Performance at Scale
How to query and render data from a 30,000+ record database without creating slow page loads that would hurt user experience.
Efficient Data Management
How to create a system for efficiently managing and updating tens of thousands of business records.
Our Solution
We engineered a custom, high-performance tech stack with three main components:
Database Architecture & Optimization
We deployed a self-hosted PostgreSQL database, designed a schema, and implemented advanced indexing strategies tailored to the directory's data structure. We wrote and optimized all database queries to ensure an average response time of under 200ms.
Headless CMS for Data Management
We integrated PayloadCMS as a headless backend. This provided a user-friendly interface for managing the 30,000+ business records while generating a powerful, flexible API for the front-end to consume.
SEO-Optimized Front-End
We used Next.js and its Incremental Static Regeneration (ISR) feature to build the front-end. This allowed us to pre-render all 13,000+ city and state pages as static, SEO-friendly HTML.
The Results
Successfully Launched
The platform manages a database of 30,000+ detailers, served across 13,000+ unique, SEO-optimized city pages.
Exceptional Performance
The combination of an optimized PostgreSQL database and Next.js ISR resulted in an average query response time of 180ms and sub-second page load times across the entire site.
Scalable Foundation
The architecture provides a robust, scalable foundation that can grow to hundreds of thousands of listings without compromising performance.
Technologies Used
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